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If you build it, and promote it thoroughly and constantly, they will come."

Likewise, if you are promoting a badly designed site, including "dead links", "incomplete content" and making it hard for the visitor to follow will result in a high likeliness of the person never returning. Then the statement would more likely read as:

"If you build it, and promote it thoroughly and constantly, they will come -- but if it's poorly designed, then they will leave and not return again."

As you may guess, there's a lot more to promoting a site than just submitting a web site to search engines.

We at System Concepts of Rochester understand that. Our web site designs take into consideration "site promotion". In addition to using good design practices and thorough testing during development, we evaluate your site contents--its layout and text contents--to develop keywords and descriptions (called "metatags") that are used when submitting your web site to search engines. This is very key, since each search engines works differently.  We use that when we submit your web site to search engines. Once a search engine incorporates your web site into their database (this may take from several weeks to several months, depending upon the particular search engine and its workload), your web site is included in the search engine for visitors to find.

Since business needs vary, we offer a wide range of promotional options. Our most economical, basic package ($45) is the development of metatags and initial promotion of the web site home page to 10 major search engines and local directories. We also can provide site promotion resubmittal on a quarterly basis (beginning at $30 for the basic package). More extensive and aggressive promotional packages are available upon request.